Getting You There

Zipline MediA

In our relationship with United Media, monthly advertising revenue increased 300% over 2 years. This occurred through better ad space management, incorporation of new ad sizes, and optimization of ad partners. We successfully balanced high paying CPMs with user experience and maintaining upward traffic trends.  Additionally, fresh media kits helped UM attract higher paying advertisers.

United Media—Comics.com, Dilbert.com, snoopy.com

Case Studies

Launching a paid subscription program proved to be very fruitful to this website communities bottom line.  Users could now access “exclusive and personalized content” without intrusive ads.  New fresh content increased user loyalty, as well.

UNITED MEDIA—Comics Extra Subscription Product

Urban Group Exercise needed a test group for their new “Deante Dance” fitness and weight loss program. Zipline Media recruited 60 women within the criteria in less than one month and administered the test group over 12 weeks. Program Retention was 97% and results were very promising. Product will now go to market with recommendations from Zipline and endorsements from users who made substantial transformations.

Urban Group Exercise—Deante Dance

RoadFit was a fitness program designed by Eric Von Frohlich.  It ran in NYC and class enrollment was based on word of mouth.  Zipline Media built RoadFit a substantial website which made the business flourish—clients now got announcements by email and content– rich newsletters kept RoadFit fresh in their minds. Viral Marketing proved much more effective with a website that showed friends exactly what RoadFit.  The more professional “look and feel” also increased media requests substantially.

RoadFit